Kawartha Lakes Tourism is pleased to be working with The New Business (TNB) on the development of a refreshed destination brand and marketing plan.

This project represents a significant step toward attracting new visitors while ensuring repeat travellers continue to enjoy all that our region has to offer.

Central to this initiative is the commitment to authenticity. Together with TNB, we are engaging with local stakeholders and communities to ensure the brand and marketing strategies reflect the true essence of Kawartha Lakes — its people, landscapes, and unique experiences.

Through workshops, surveys, and consultations, we aim to gather diverse perspectives that will shape a brand aligned with community aspirations and visitor expectations.

Revisiting the 'Jump In' brand for Kawartha Lakes Tourism

As part of the Kawartha Lakes Tourism branding project, we are reviewing the current brand to assess its alignment with the region's tourism aspirations and stakeholder needs. This process involves gathering input from local businesses, tourism operators, and community members through interviews, workshops, and surveys. By exploring how stakeholders currently perceive and interact with the "Jump In" brand, we aim to identify its strengths, areas for improvement, and opportunities for evolution.

Two-year marketing plan

The result of this collaboration will be a comprehensive two-year marketing plan designed to position Kawartha Lakes as a must-visit destination, with a strong focus on community engagement, sustainable growth, and a unified vision for tourism in the region.

Stay tuned for updates as we work together to highlight the beauty, culture, and character that make Kawartha Lakes so special.