Prospect Research 101
Prospect research, or prospect development, often seems to be one of those fundraising “best practices” that feel exclusive to charities with more resources. How can small charities do meaningful prospect research and development without draining their bank account? On today’s podcast, prospect development expert Preeti Gill shares some practical tips for small nonprofits to kickstart their prospect research and challenges us to rethink the notion of philanthropy through the process of prospect development.
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