Discovering your Donors

by Heather Kirby,

Conversations about data, databases, and CRMs often surface fear and insecurity. Are you doing enough? Are we missing out just because we can’t afford an expensive database? How can we leverage the tools out there to help our fundraising efforts?

In this episode, Allen Dadvidov, VP of Business Consulting and Nonprofit Sector Lead from Environics Analytics, shares with us tips on how to leverage our existing donor data (yes, spreadsheets included!) to look for indicators that can help grow our fundraising and how general behaviour trends of the populations can support our understanding of donors’ engagement and giving potential.

Click here for podcast and tips from Allen.

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